Google is constantly changing its algorithm. As of now, sites that keep visitors on its page tend to rank better in search engine results. That is because Google ranks sites in a way that is similar to how an average Internet user would rank sites. Readability, informative and number of ads all play a role in how long a visitor will stay on a website.
There is one good reason business owners want to keep people on their website. The longer a person stays on a website, the more likely they are to answer a call to action. If your analytics program shows that people are not spending more than a few seconds on your website, consider these techniques to encourage visitors to stay.
1. Learn How Internet Users Read
Studies show that people scan the content they read on the Internet. In fact, it is in an “F” shaped pattern. People typically read the first couple lines of text, skip the next few lines, and read a couple more lines, thus making an F-shaped pattern. Knowing this information, business owners can stress important or informative points within that pattern.
Moreover, Internet readers tend to read text that is bold and act as a subtitle. In fact, readers base their decision to read many paragraphs by the bold subtitles that precede the text. However, do not write in large blocks of text. This will intimidate readers and discourage them from reading everything. Instead, write in smaller paragraphs, preferably two to three sentences long.
2. Use Appropriate Keywords
Google still places an important aspect of its algorithm on keywords, though they are not the sole solution to SEO. Your content should revolve around the keywords that people use to find your content. By doing this, your visitors will read your content because it has the information they are looking for.
3. Include Multiple Types Of Content
Include YouTube videos, newsletter sign-up forms, polls and other types of content to increase the amount of time everyone spends on your website. Remember, though some types of content will not necessarily help your business, Google favors sites that retain visitors and have repeat visitors.
Every other type of content should be relevant to your main content.
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4. Optimize Your Site
One sure-fire way to lose visitors is to have a cluttered or complex website. Additionally, websites with multiple advertisements tend to lose visitors faster than sites with no advertisements. Your content should be easy to read, your ads should be minimal and your page’s layout should be simple.
Conclusion
Implement these tips and other tips to retain visitors. Remember, because people know that they can receive a vast amount of information in a short amount of time, you must make sure your site stands out from the competition. Make your visitors bookmark your site by being an authority.
Eric Wyatt writes on internet marketing and social media. He particularly focuses on conversion rate optimization and landing page design.
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Eric Wyatt works for Invesp, and writes on internet marketing and social media.
