One of the most important but less discussed aspects of a robust online marketing strategy involves using Google Adwords to advertise on Google. Ads by Google based on effective use of the powerful and varied metrics available with Adwords give online marketing vendors, and thus their clients, access to absolutely superior PPC control, as well as other variants on paid advertising that will reach customers through the most popular search engine on the internet. In other words, whether or not a given company hires a search engine marketing firm, it should absolutely be concerned with Google Adwords.
Google Adwords also delivers more than just the ability to advertise on Google. It is an incredibly powerful and cost-effective tool in and of itself most of the time, but the
analytics and data it offers to the detail-oriented analyst also synergize with SEO efforts. Most people who understand SEM suggest that at least in a vacuum, SEO and PPC work best when implemented in concert and designed to synergize with one another. One of the reasons for this is the ability to test keywords using Adwords PPC campaigns to learn which keyword phrases are the most effective. This helps direct SEO keyword targeting and offers accurate data in a short time span. It also offers this same type of useable data about other key pieces of how a site appears on search rankings, such as the title and meta description. Learning which use of a keyword phrase in meta copy gets the best click through rates on PPC ads will enable better optimization of SEO content meta tags.
The other big synergy with Google Adwords PPC data and SEO effectiveness comes from landing page optimization and conversion improvements. The landing page for a PPC campaign is generally very important, and Google’s website optimizer makes it easier to get a rough idea of what is and isn’t working on any given landing page. This would otherwise require a mountain of organic data or expensive software. Once a landing page has been tested out and optimized for PPC conversion rates, those same principles can be applied to an organic search ranked page’s landing page, to achieve the same conversion potential with visitors that find the site in that way. This directly impacts conversion rates, which are the most important factor impacting how relevant solid click through rates are for a campaign.
By implementing an effective campaign to advertise on Google and using all the data that comes with such an effort to also improve SEO, a company can get more value from its investment in SEM. This is something that every company should expect from its SEM firm.
There Are Many Reasons to Advertise on Google and Use Google Adwords to Improve Overall Search Engine Marketing. Harness These Powerful Tools to Increase Revenue at www.wpromote.com.
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